A List for Effective Marketing

For most of us, marketing is a crazy-confused thicket of contradictory advice.  The best way to market oneself, in my opinion, is to follow the golden rule, or do as you would have done to you.  And again, for many of us, that boils down to: don’t cheat. Splashy eye-candy that doesn’t provide value is cheating. Biased “information” that doesn’t provide the truth and/or is a thinly-veiled advertisement is cheating. Sock-puppetry? Cheating. Comment-stuffing? Cheating. Spam? Oh yeah; that’s cheating.

Below the cut are some inexpensive (but often time-consuming) ideas you might want to implement if you need to market yourself and don’t want to cheat. Because I work with authors a lot, it’s written with them in mind, but even if you’re not an author, it probably applies to you.

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