Graphic Punch

I had someone tell me that he didn’t want pictures of pretty, smiling girls on his website. He only wanted relevant pictures, like of businessmen doing the work he was selling. “What am I going to do?” he asked. “Tell the potential client to click on the link under the pretty girl? Then I sound like a jerk.”

I don’t think there’s anything sexist about presenting an attractive example of the buying demographic on your website.

Well, no. I don’t want anyone to sound like a jerk, but the images you choose for your website should not only be indicative of the content, they should also be attractive. Pretty, smiling girls are right up there with babies, kittens and puppies for appeal factor for both sexes. (more…)